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Books Depository

Books Depository

Singapore
Social media influencers, Instagram & Facebook

Our objective: Generate awareness and trial for Book Depository for a KOL promo campaign to tap audiences who have strong affinity towards the brand. Partner with KOLs who are known avid reader or whose content strongly revolve around their children’s well being and education.

What we do: The campaign generated a reach of 137,402 from a target of 49,819. Total campaign engagement rate was around 15.93% from a total of 12,488 engagements

Campaign period: Aug 15-28, 2019

Category

Digital Solutions

Date published

March 5, 2020

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About NewBase

NewBase is an integrated marketing agency delivering high quality content and media solutions across digital and print platforms. We have offices based in Singapore, Malaysia, Thailand and India.

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