Social media influencers, Instagram & Facebook
Our objective: Generate awareness and trial for Book Depository for a KOL promo campaign to tap audiences who have strong affinity towards the brand. Partner with KOLs who are known avid reader or whose content strongly revolve around their children’s well being and education.
What we do: The campaign generated a reach of 137,402 from a target of 49,819. Total campaign engagement rate was around 15.93% from a total of 12,488 engagements
Campaign period: Aug 15-28, 2019